Milana Vayntrub: The AT&T "Lily" Story & Why You See Less Of Her
Have you ever wondered about the face behind the friendly voice and familiar smile in those ubiquitous AT&T commercials? Milana Vayntrub, the actress who brilliantly portrays Lily Adams, is far more than just a saleswoman; she's a testament to resilience, creativity, and the power of rising above adversity.
Vayntrub's journey began long before she became a household name. Born in Tashkent, Uzbekistan, on March 8, 1987, she immigrated to the United States with her family at a young age, seeking a fresh start. To contribute to her family's financial stability, she started her acting career as a child, securing roles in commercials and small television appearances. Even before captivating audiences as Lily, Vayntrub's early work in commercials, including those for Barbie, showcased her natural charisma and laid the foundation for her future success.
Category | Details |
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Full Name | Milana Aleksandrovna Vayntrub |
Date of Birth | March 8, 1987 |
Place of Birth | Tashkent, Uzbekistan |
Nationality | American (immigrated from Uzbekistan) |
Known For | Playing Lily Adams in AT&T commercials, voicing Squirrel Girl in various Marvel projects |
Career Highlights |
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Social Media | |
Filmography (Selected) |
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Activism and Humanitarian Work |
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It was in 2013 that Vayntrub's career trajectory took a significant turn. She first charmed audiences in an AT&T commercial, portraying the bubbly and helpful Lily Adams. The character quickly resonated with viewers, and Vayntrub became the face of AT&T, appearing in numerous commercials over several years. The success of the AT&T campaign made her one of the most recognizable figures in the advertising world, especially during major sporting events like March Madness.
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However, Vayntrub's journey hasn't been without its challenges. She has openly discussed the harassment she has faced, particularly online, which led to her being more guarded about her public image. In March 2021, AT&T aired commercials that intentionally obscured her body, prompting discussions about the pressures faced by women in the public eye and the need for protection from inappropriate and unsolicited comments. Vayntrub herself took to social media to address the issue, highlighting the importance of setting boundaries and safeguarding personal space.
Beyond her commercial success, Vayntrub has also demonstrated her versatility and depth as an artist. She has appeared in television shows such as "This Is Us" and "Silicon Valley," showcasing her acting range beyond the confines of the AT&T commercials. In 2017, she took on a role in the interactive series "That Moment When," further exploring the creative possibilities within the entertainment industry. Her voice work as Squirrel Girl in Marvel's "New Warriors" brought her a new wave of fans and demonstrated her ability to connect with younger audiences. Notably, Vayntrub also directs the AT&T spots, putting herself behind a desk to maintain control over her image.
Vayntrub's influence extends far beyond her acting roles. She has been actively involved in activism, co-founding the #CantDoNothing campaign to raise awareness about humanitarian causes. Her commitment to social justice and her work with refugee organizations have earned her recognition, including a cover feature in Adweek's Creative 100 issue. This recognition underscores her commitment to using her platform for positive change and advocacy.
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The actress has taken on several creative ventures. Her work behind the camera for the AT&T commercials and her roles that tap into her comedic flair showcase her talent as more than just a spokesperson.
It is worth noting the challenges she has faced. Vayntrub has spoken openly about the harassment she has faced, especially online. In particular, her experiences underscore the importance of privacy and the need for creating a safe and respectful environment for public figures. It is the harassment that has driven her to take control over her creative projects, including directing AT&T spots. The recent AT&T commercials that kept her body hidden sparked a discussion about the pressure faced by women in the public eye.
Vayntrub's story is also a reminder of the transformative power of commercials. While some actors may find themselves typecast after becoming the face of a major brand, Vayntrub has used the platform to launch a dynamic career. She has starred in commercials, YouTube videos, TV shows, and interactive series. Vayntrub's story is a testament to her dedication to her art and her commitment to making a positive impact on the world.
In celebrating her work, it's also worth noting the variety of ways viewers have seen her. She appeared in "ER" and "Days of Our Lives" as a child actor. Later, she honed her skills making YouTube videos, which led to an MTV pilot deal. She has appeared in various AT&T commercials as store manager Lily Adams in versions like I don't compromise (2014), closeup, yup, yup, yup, yup (2014), slam dunk (2014), there's no catch (2014), food court (2014), and sleeping baby (2014).
Her role as Squirrel Girl provides a vivid example of her ability to capture the spirit of a character. Vayntrub has stated that "I feel like Squirrel Girl is not just my spirit animal, she is my spirit." These many roles demonstrate her versatility and range as an actor.
As Vayntrub continues to evolve in her career, she's poised to make even more contributions to the entertainment industry and beyond. Her story inspires and underscores that success, and also serves as a reminder of the potential for creative talent and the strength to be found in overcoming hardship.



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